I'm often asked "Why 'iceandlemon'?" Well, it's quite simple when you think about it. When you go out and order a drink - anything from a mineral water or diet cola to a gin & tonic, what is it you're asked more often than not? Yes, that's right - "Do you want ice and lemon with that?". We add it to turn a normal, standard drink into something more refreshing, something more alive and special, something extra. (I realise that not everyone wants ice or lemon, and we'll get to that in a moment...)

iceandlemon is about being able to bring an extra twist, that something extra, to your personal and professional life, as an individual or with your partner, team, group or company - to take you to the next level of excitement, achievement and purpose, and beyond, whatever you believe that to be. Now, this isn't for everyone - there are always those other people who like their life to be plain and simple because plain and simple is safe and easy.

iceandlemon is for the rest of us who take enjoying life and its successes seriously - you know that there's more that you can do than you've done up to now, there's more in life for you to have than you've had so far, and there's more for you to be in the future than you have been in the past. If you're hungry for more and are willing to make the investment to get it, then you're exactly the kind of people I like to work with.

Our philosophy can be summed up quite simply:

It's just that all too often we don't allow ourselves to be, and it's usually because we have a set of beliefs about ourselves and about the world and the way it works and our place in it that make it impossible for us to do so without breaking one of those rules we've built our life on.

The great news is that those beliefs can be changed. Some people achieve this through changing the environment they work or live in. For some it's using the skills, talents and other abilities they have to their full potential. For some it's learning new skills and abilities that does it. Some people need a change to the beliefs they hold about the world - their internal rules and guidlines. And for some it's a deeper change to their beliefs about themselves - about who they are and what they are here for.

But for EVERYONE there is a solution. We just need to be curious enough to wonder what will happen when we find it..!

So, what are you waiting for - take a look around this website until you've found what you're looking for, then get in touch via our contact form, or just email info@iceandlemon.com or call 0845 111 0360 for a string-free initial discussion and we'll take it from there. Success is here for the taking!"

I look forward to hearing from you today.

[Steve Wooding, Director, iceandlemon ltd.]