{"id":2698,"date":"2012-10-25T15:26:00","date_gmt":"2012-10-25T15:26:00","guid":{"rendered":"http:\/\/www.iceandlemon.com\/v7\/?p=2698"},"modified":"2012-10-25T15:26:49","modified_gmt":"2012-10-25T15:26:49","slug":"communicating-with-a-bang","status":"publish","type":"post","link":"http:\/\/www.iceandlemon.com\/v7\/communicating-with-a-bang\/","title":{"rendered":"Communicating with a BANG!"},"content":{"rendered":"<p><img class=\"rotofoto alignright\" title=\"Bang!\" src=\"http:\/\/www.iceandlemon.com\/v7\/wp-content\/uploads\/2012\/10\/dynamitepromo.jpg\" alt=\"Bang\" width=\"317\" height=\"201\" align=\"right\" \/><\/p>\n<p>I was at a networking morning recently and spoke to quite a few people. As is often the case, <!--more-->I was offered some marketing materials from a couple of the people there.<\/p>\n<p>One was a nicely produced folder with some written information interspersed between artful photos.<\/p>\n<p>The other was a stick of dynamite. Well, not an actual stick as you can see from the photo.<\/p>\n<p>Guess which one I actually took, and then had a great conversation with Robert, the guy who gave it to me? And I&#8217;ve read it too, though I&#8217;ve not popped the party popper that was concealed inside. Yet..!<\/p>\n<p>The not-a-stick-of-explosive is a fantastic piece of marketing communication, but also embodies four of the most important principles of powerful communication:<\/p>\n<ol>\n<li><strong>Make it PULL, not push.<\/strong><\/li>\n<li><strong>Keep it simple.<\/strong><\/li>\n<li><strong>Engage as many senses as you can.<\/strong><\/li>\n<li><strong>Leave them wanting more.<\/strong><strong>\u00a0<\/strong><\/li>\n<\/ol>\n<p>The company is <a title=\"ADM Creative\" href=\"http:\/\/www.admcreative.com\" target=\"_blank\">ADM Creative<\/a>. I have no other reason to mention them other than their true creativity here, and the fact that I know I&#8217;ll remember the conversation and his name and company for a lot longer than most other networking conversations!<\/p>\n<p>If you want to know more about how these principles work and how to tweak your communication, no matter what form it takes, <a href=\"http:\/\/www.iceandlemon.com\/v7\/?page_id=225\">get in touch now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was at a networking morning recently and spoke to quite a few people. As is often the case,<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[44,7],"tags":[16,48,28,30,33,38],"_links":{"self":[{"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/posts\/2698"}],"collection":[{"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/comments?post=2698"}],"version-history":[{"count":12,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/posts\/2698\/revisions"}],"predecessor-version":[{"id":2711,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/posts\/2698\/revisions\/2711"}],"wp:attachment":[{"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/categories?post=2698"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.iceandlemon.com\/v7\/wp-json\/wp\/v2\/tags?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}